Please read these Terms and Conditions carefully before using the Sweet Lead website or purchasing any of our services. By accessing this site or engaging our services, you accept and agree to be bound by these terms.
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This website is operated by Sweet Lead Ltd. By using this site, you confirm that you accept these Terms and Conditions and that you agree to comply with them. If you do not agree, you must not use our site.
We may revise these terms at any time by updating this page. You should check this page from time to time to take notice of any changes we have made. Your continued use of the site after any changes are posted constitutes your acceptance of the revised terms.
This website and all materials published on it, including but not limited to text, graphics, logos, audio, video, and campaign case studies, are protected by copyright, trademark and other intellectual property laws. We grant you a limited, personal, non commercial licence to access and use the site for your own purposes.
You may not modify, copy, reproduce, republish, upload, post, transmit or distribute any material from this site without our prior written authorisation. Individual pages may be downloaded or printed for personal use only, provided all copyright and proprietary notices remain intact.
By submitting any material to us (for example, feedback, testimonials or survey responses), you confirm that you own or have the right to submit that material. You grant Sweet Lead a royalty free, perpetual, irrevocable, non exclusive, worldwide licence to use, reproduce and publish that material for the purposes of operating and improving our services.
You may link to our website without implying any sponsorship or endorsement. Framing or inline linking to our site requires our prior written permission.
The information and services on this site are provided on an "as is" basis without warranties of any kind, either express or implied. We do not warrant that the site will be uninterrupted, error free, or free of viruses or other harmful components.
Our content, including any case studies, sample results or projected conversion figures, is provided for general informational purposes only and does not constitute a guarantee of the results any particular client will achieve, except where a specific guarantee is expressly set out in these terms (see section 9) or in a separate service agreement.
We may include links to third party websites for your convenience. We do not endorse and are not responsible for the content or practices of any linked site.
Sweet Lead provides a B2B outreach service on behalf of client companies ("clients"), under which we (a) receive a target list of the client's sales or marketing prospects and their business contact details, (b) send an initial outreach message to each prospect, (c) coordinate with a local bakery partner to prepare and deliver a physical cake to the prospect's business address, and (d) run follow up messaging and reminders intended to convert prospects into a booked call or meeting with the client.
Campaign services begin once an order has been accepted and payment, or agreed billing terms, have been received from the client. You are responsible for ensuring all payment and billing details provided are accurate and that you are authorised to enter into a contract on the client's behalf.
If a payment is declined, charged back, or an invoice is not settled in accordance with agreed billing terms, we may suspend active or upcoming campaigns until the matter is resolved. We will attempt to contact you to resolve any billing issues.
You are responsible for the accuracy, completeness and lawfulness of any prospect names, business addresses and contact details you provide to us, and for having the right to share that information with us for the purposes described in these terms. Campaign materials, reporting and any client facing dashboards we provide are for your organisation's internal use only, and sharing login credentials or campaign materials outside your organisation without our consent is prohibited.
We rely on third party bakery partners and delivery providers to prepare and deliver cakes on our clients' behalf. We are not responsible for the products or services of any such third party providers, except as otherwise agreed in a separate service agreement.
When using this site or any community or interactive features we provide, you agree not to:
We reserve the right to remove or alter any content and to suspend or remove users who breach these terms, without notice.
Certain features of our services require you to register and create an account. You agree to provide true, accurate, current and complete information during registration and to keep that information up to date.
You are responsible for maintaining the confidentiality of your password and account and for all activities that occur under your account. You must notify us immediately at hello@sweet-lead.com if you become aware of any unauthorised use of your account.
We may suspend or terminate your account if any information provided is found to be false, inaccurate or incomplete.
To the fullest extent permitted by law, Sweet Lead shall not be liable for any direct, indirect, incidental, special or consequential damages arising from your use of (or inability to use) this site or our services.
Campaign performance can be affected by factors outside our control, including the accuracy of the prospect list supplied, the responsiveness of individual prospects, and general market conditions. Except for the guarantee expressly set out in section 9, we make no further guarantees as to specific outcomes from any campaign.
Our total liability to you in connection with any matter arising under or in connection with these terms shall not exceed the amount you paid to us for the relevant campaign.
We may cancel or terminate your access to our services at any time and without notice if you breach these terms or for any other reason at our sole discretion. The restrictions, disclaimers and limitations of liability set out in these terms shall survive any such termination.
Our 30% Conversion Guarantee: each campaign batch is built and run with the goal of converting at least 30% of the prospects in that batch into a booked call or meeting with the client. If a batch does not achieve a 30% conversion rate, we will rerun the campaign for that batch at no additional charge.
To be eligible for a rerun, the client must have supplied an accurate and complete prospect list and business addresses in the format we require, and must not have materially altered the agreed outreach messaging, follow up sequence or delivery schedule without our agreement. Rerun requests should be submitted to hello@sweet-lead.com within 14 days of the relevant batch's campaign concluding.
This guarantee entitles the client to a free rerun of the affected batch and does not itself constitute a right to a cash refund, unless a specific refund policy is otherwise agreed in writing at the point of sale.
We respect intellectual property rights. If you believe that any content on our site infringes your copyright, please send a written notice to hello@sweet-lead.com including:
We will respond to valid notices in accordance with applicable law.
These Terms and Conditions are governed by the laws of England and Wales. Any disputes arising under or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
If any provision of these terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
These terms constitute the entire agreement between you and Sweet Lead regarding your use of this site and supersede all prior agreements and understandings.
Questions about these terms should be directed to hello@sweet-lead.com.